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MarkkinointiKollektiivin teematilaisuus: Strateginen markkinointi 2025 – Vaikuttavaa markkinointia epävarmoina aikoina 3.9.2025
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Strateginen markkinointi on avainasemassa organisaation kasvussa, kilpailukyvyn vahvistamisessa sekä asiakasarvon tuottamisessa – aivan erityisesti epävarmoina aikoina.
Tässä MarkkinointiKollektiivin tilaisuudessa syvennytään siihen, miten markkinointi saadaan osaksi liiketoiminnan ylintä päätöksentekoa, miten sen vaikutuksia mitataan ja miten markkinointi tukee sekä liiketoiminnallisia että inhimillisiä tavoitteita.
Tilaisuuden puheenvuoroissa nousee esille näkökulmia markkinoinnin roolista brändin omistajuudessa ja asiakaslähtöisyyden varmistamisessa. Lisäksi kuullaan, kuinka modernit työkalut, kuten monimediamittaaminen ja projektinhallintajärjestelmät, tukevat vaikuttavaa ja kestävää markkinointia. Tervetuloa mukaan!
Tilaisuuden puheenvuorot:
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