Webinars
MarkkinointiKollektiivin teematilaisuus: B2B-markkinointi nyt – Tunteita, tekoälyä ja teknologiaa 1.10.2025
180 näyttökertaa
Miten tekoäly muuttaa B2B-markkinoijan työtä? Entä millainen yhteistyö markkinoinnin, myynnin ja asiakkuustiimin välillä tuottaa mitattavia tuloksia? Miten brändi saisi herätettyä tunteita yritysostajissa? Kuinka videoita voitaisiin hyödyntää tehokkaasti markkinoinnin vaikuttavuuden lisäämiseksi?
Näihin kysymyksiin haetaan vastauksia MarkkinointiKollektiivin B2B-markkinoijille suunnatussa virtuaalitilaisuudessa – tarjolla on tutkimustuloksia, case-esimerkkejä ja konkreettisia vinkkejä oman työn tueksi!
Tilaisuudessa kuulemme, miten suomalaisyritysten päättäjien näkemykset digitalisaatiosta ja tekoälystä vaikuttavat B2B-markkinoijan arkeen, miten tunne ja teknologia kulkevat käsi kädessä B2B-brändin ja ostopolun johtamisessa sekä miten johdonmukainen yhteistyö tuottaa mitattavia tuloksia. Lisäksi saamme vinkkejä videoiden tehokkaaseen hyödyntämiseen B2B-markkinoinnissa.
Tule mukaan oppimaan uutta, vahvistamaan omia näkemyksiäsi ja hakemaan vertaistukea arkeen!
The event will be held primarily in Finnish, but one presentation will be conducted in English.
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