MarkkinointiKollektiivin Aamukahviseura
MarkkinointiKollektiivin Aamukahviseura 9.9.2025: Brändin vahvin valuutta on rohkeus – näin mittaat ja todistat sen arvon
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Rohkeat bränditeot jäävät mieleen ja muuttavat kuluttajan käyttäytymistä. Astu siis laatikon ulkopuolelle, uskalla panostaa asiakkaiden kohtaamiseen, luo aidosti inspiroivia brändikokemuksia ja mittaa niiden vaikutusta.
Tässä Aamukahviseurassa on tarjolla roima annos rohkeutta vieraidemme Susanna Joki (Mall of Tripla) ja Aleksi Salminen (Liwlig) tarjoilemana. Pureudumme case-esimerkkien avulla siihen, miten kohtaamiset tapahtumissa voivat olla brändin tärkein erottautumiskeino ja kuinka niiden vaikuttavuutta voidaan todentaa tavalla, joka helpottaa päätöksentekoa myös budjetointipöydässä.
Puolituntisen aikana käsitellään ainakin näitä teemoja:
📍Miksi rohkeus on brändin arvokkain työkalu – ja miten sitä voi kehittää?
📍Millaisia mahdollisuuksia syntyy, kun brändi kohtaa asiakkaansa arjessa?
📍Kuinka rohkeat ideat viedään läpi niin, että myös johto on mukana?
📍Millaisia rohkeita, brändin arvojen mukaisia tekoja on jo tehty ja mitä niistä voidaan oppia?
Olitpa brändistrategi, markkinoija tai luova ideoija, joka kaipaa varmuutta kulmahuoneen esityksiin, tämä Aamukahviseura on sinua varten. Saat uusia ideoita ja uskallusta järjestää niin pieniä kuin suuriakin tapahtumia, joilla erotut ja jäät mieleen.
Aamukahviseurassa tänään mukana:
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