MarkkinointiKollektiivin Aamukahviseura
MarkkinointiKollektiivin Aamukahviseura 3.9.2024: Miksi ja miten sosiaalista mediaa tulisi mitata?
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Sosiaalisen median mittaaminen ja somen arvon osoittaminen organisaatiossa
Vieraana Henje Huotari (Retriever)
Tervetuloa MarkkinointiKollektiivin Aamukahviseuraan, jossa pureudutaan sosiaalisen median mittaamiseen ja somen arvon osoittamiseen organisaatiossa. Miten someviestintä voidaan linkittää koko organisaation liiketoimintatavoitteisiin ja miten sen arvo saadaan näkyväksi johdolle?
Henje Huotari (Retriever) käy läpi tavoitteiden asettamista ja eri mittareita sekä omien somekanavien että somekuuntelun näkökulmista. Samalla opitaan, millaisia mittareita tulisi valita, jotta koko organisaatio ymmärtäisi someviestinnän vaikutukset. Henje antaa erinomaisia käytännön vinkkejä takataskuusi laitettaviksi, jotta onnistut osoittamaan somen arvon ja merkityksen muulle organisaatiolle.
Tämä Aamukahviseura tarjoaa arvokasta tietoa sekä pienille että suurille organisaatioille, jotka haluavat saada tehoja someviestintäänsä ja varmistaa sen merkityksen liiketoiminnan kasvulle.
Puolituntisen aikana käsittelemme ainakin seuraavia teemoja:
📍 Mitkä ovat sosiaalisen median mittaamisen keskeisimmät hyödyt?
📍 Miten asettaa tavoitelähtöisiä tavoitteita sometyölle ja muuttaa ne konkreettisiksi mittareiksi?
📍 Kuinka kommunikoida somen tärkeys ja tulokset muulle organisaatiolle?
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