MarkkinointiKollektiivin Aamukahviseura
MarkkinointiKollektiivin Aamukahviseura 7.10.2025: Näin teet vaikuttajamarkkinointia, joka näkyy tuloksissa ja tuntuu maailmassa
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Vaikuttajamarkkinointi on tehokas keino tavoittaa yleisöjä tavalla, johon perinteinen mainonta ei aina yllä. Oikein toteutettuna yhteistyö ei tunnu mainokselta, vaan sulautuu osaksi katsojan mediavirtaa. Strategisella vaikuttajamarkkinoinnilla ja vuorovaikutteisella someviestinnällä voidaan saada aikaan vaikuttavuutta, joka näkyy myynnissä, vahvistaa brändiä ja luo yhteisöllisyyttä.
Miten siis tehdä vaikuttajamarkkinointia, joka tuottaa mitattavia tuloksia ja jättää positiivisen jäljen?
MarkkinointiKollektiivin Aamukahviseuran vieraaksi saapuu vaikuttajamarkkinoinnin pioneeri Inna-Pirjetta Lahti (PING Helsinki). Inna on luvannut jakaa oppinsa, konkreettisia case-esimerkkejä ja ajankohtaista trendikatsausta unohtamatta.
Puolituntisen aikana luvassa pohdintaa ainakin näistä teemoista:
📍 Kuinka rakentaa strategista vaikuttajamarkkinointia?
📍 Miten löytää oikeat vaikuttajat ja varmistaa kohderyhmien resonanssi?
📍 Miten integroida vaikuttajamarkkinointi osaksi sisällöntuotantoa ja somemainontaa?
📍 Kuinka hyödyntää dataa ja monikanavaisuutta yhteistyössä vaikuttajien kanssa?
Olitpa vaikuttajamarkkinoinnin suhteen vasta aloittamassa tai kokenut tekijä, joka haluaa syventää strategista osaamistaan – tämä Aamukahviseura antaa sinulle työkaluja ja oivalluksia. Toivottavasti näemme linjoilla!
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