MarkkinointiKollektiivin Aamukahviseura
MarkkinointiKollektiivin Aamukahviseura 20.1.2026: Teollinen B2B-markkinointi: miten markkinoinnilla rakennetaan kasvua pitkän myyntisyklin bisneksessä?
166 näyttökertaa
Tämä Aamukahviseura on erityisesti sinulle, joka:
Työskentelet teollisen yrityksen markkinoinnissa tai myynnissä
Markkinointi on yrityksessäsi "vain viestintää" ilman selkeää roolia
Hoidat markkinointia oman työn ohessa
Rakennat markkinointifunktiota ja mietit, miten se tukee pitkän myyntisyklin bisnestä
Monessa teollisessa yrityksessä markkinoinnilla ei ole selkeää roolia. Messuilla käydään ja viestintääkin tehdään siellä täällä, mutta kukaan ei ole miettinyt, miten asiakas oikeasti ostaa ja kuinka markkinointi voisi tukea sitä prosessia. Myynti hoitaa tuttuja asiakkaita, mutta kukaan ei huolehdi järjestelmällisesti potentiaalisista uusista asiakkaista.
Jussi Junikka (Fulmore) on ratkonut paljon teollisten B2B-yritysten markkinoinnin haasteita. Jussi koostaa tähän Aamukahviseuraan oppinsa, joilla tilannetta on lähdetty muuttamaan, kun tähtäimessä on ollut kasvun tukeminen ja markkinoinnin rakentaminen strategiseksi toiminnoksi. Kuinka markkinoinnista rakennetaan strateginen selkänoja, erityisesti kun myyntisyklit ovat pitkiä? Mitä on saatu aikaan muutoksen onnistuneesti läpi vieneissä teollisuusorganisaatioissa? Kuinka markkinoinnin rooli on määritelty uudelleen asiakkaan ostoprosessin kautta? Tule kuulolle!
Puolituntisen aikana käydään läpi ainakin näitä aiheita:
📍 Pari esimerkkiä markkinoinnin roolista kasvun rakentamisessa teollisille ratkaisuille, toinen prosessiautomaatioratkaisuista ja toinen elintarvikekoneiden valmistuksesta
📍 Konkreettinen työkalu: miten mallinnetaan asiakkaan ostoprosessi ja kuinka markkinointi rakennetaan sen ympärille
📍 Käytännön työlista siihen, mitä pitää tehdä ja missä järjestyksessä: miten markkinointi saadaan tukemaan pitkäsyklistä myyntiä käytännössä
Tervetuloa mukaan!
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