MarkkinointiKollektiivin Aamukahviseura
MarkkinointiKollektiivin Aamukahviseura 27.8.2024: Näin teet vaikuttavaa viestintää podcasteilla
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MarkkinointiKollektiivin Aamukahviseura 27.8.2024: Näin teet vaikuttavaa viestintää podcasteilla
Oletko pohtinut, mihin podcastit organisaatiosi viestinnässä sopisivat tai millaista viestintää ja markkinointia niillä kannattaa tehdä? Kaipaatko uusia ideoita sisältömixiin tai apua muutosviestintään? Tämä Aamukahviseura on sinulle!
Kokenut ääniviestinnän ammattilainen Mari Cadaut (Podiva) jakaa meille kaikki tärkeimmät oppinsa ja parhaat käytännön case-esimerkit. Podcastien supervoima on strategisen viestinnän tekemisessä ja tukemisessa. Siinä missä toiset oppivat lukemalla, toisille asiat avautuvat kuuntelemalla. Vuorovaikutteinen keskustelu tuo elävyyttä ja helpottaa monimutkaistenkin asioiden ymmärrettävyyttä.
Vaikuttavan ja saavutettavan sisäisen viestinnän lisäksi podcastit sopivat ulkoisen markkinointiviestinnän tekemiseen niin B2B- kuin B2C-organisaatioille. Podcast on erinomainen keino brändin rakentamiseen tai ajatusjohtajuuden ja asiakassuhteen vahvistamiseen.
“Audio on oleellinen osa viestintää ja markkinointia jo nyt, mutta erityisesti tulevaisuudessa. Jos ei vielä ole tutustunut organisaation mahdollisuuksiin audiossa, nyt on aika hypätä junaan mukaan.”
Tämä Aamukahviseura on sinulle, markkinoija ja viestijä, joka et ole vielä tehnyt organisaatio-podcasteja tai kaipaat uusia ideoita niiden hyödyntämiseen. Ja hei, podcastien tekeminen on hauskaa! Tule mukaan oppimaan ja innostumaan.
Puolituntisen aikana käsittelemme ainakin seuraavia teemoja:
📍Millaisiin tarkoituksiin podcastit markkinointi- ja viestintämixissä sopivat?
📍Miten varmistaa organisaatiopodcastin vaikuttavuus?
📍Onko podcastien tekeminen ihan järjetön ponnistus?
📍Miten podcastit ja ääni yleensä tukevat inklusiivisuutta ja saavutettavuutta?
Aamukahviseurassa tänään mukana: Mari Cadaut (Podiva)
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